Esperanza! A Woman’s Hope empowers survivors of domestic violence to move forward with their lives by providing tuition assistance for advanced job skills training and education, leading to economic self-sufficiency. The Georgia-based nonprofit will use the new Prius to raise awareness of domestic violence prevention and its tuition assistance program. The vehicle will also aid in cultivating community and corporate partnerships to increase the organization’s scholarship fund and expand its outreach programs, including a state-wide transitional housing initiative.
“We are incredibly grateful to Toyota for making this exceptional program available and to our supporters who helped turn a dream into a reality,” said Phyllis Walker, Founder and CEO of Esperanza! A Woman’s Hope. “Our current vehicle has accumulated more than 400,000 miles, and getting a new Prius, which will contribute toward substantial savings in gas expenses, is certainly a timely blessing.”
Phyllis Walker, Esperanza! A Woman’s Hope founder, became involved with domestic violence awareness and prevention after leaving an abusive marriage that interrupted her collegiate studies and impacted her life. Subsequent to undergoing corrective eye surgery from a detached retina that nearly blinded her, Walker obtained her undergraduate degree and started her own business. Inspired by the stories of women who had endured physical abuse, she established the nonprofit in 2005 with the goal of helping survivors of domestic violence to take control of their lives and gain emotional and financial independence.
The non-profit offers educational funding to women enrolled (or planning to enroll) at accredited vocational-technical schools, community colleges, and four-year colleges and universities within the state of Georgia. Additionally, Walker is a motivational speaker on topics of domestic violence, raising awareness and promoting prevention.
"We are very excited to be a part of Toyota's 100 Cars for Good,” said Gary Marotta, General Manager of Toyota South. “This is an extraordinary opportunity for both us and Esperanza! A Woman’s Hope, and we are so proud of the remarkable work they do for the women and families in our community.”
During the voting process, which began Oct. 1, 2013, the 100 Cars for Good program profiled five finalists at www.100carsforgood.com. Members of the public were able to vote for the nonprofits they believed could do the most good with a new vehicle. The two organizations with the greatest number of votes at the end of each day won their choice of one of five Toyota models. In addition, runners-up each received a $1,000 cash grant from Toyota.
“The 100 Cars for Good program elevates nonprofits’ positive impact and is an opportunity for Toyota to demonstrate our commitment to communities across America,” said Michael Rouse, vice president of diversity, philanthropy and community affairs for Toyota Motor Sales, U.S.A. “All 100 of the winners are providing extraordinary and much-needed services, and we thank Toyota South for its role in delivering Esperanza! A Women’s Hope’s car to help them with their important work.”
A six-year, 100,000-mile powertrain warranty will also be provided for each vehicle, compliments of Toyota Financial Services. To learn more about the 100 Cars for Good program, please visit www.100carsforgood.com.
About Toyota South
Toyota South is a family-owned and operated business serving the Metro Atlanta area for more than 30 years. The dealership’s goal is to provide visitors with an exceptional experience that makes “it all about you,” the customer. The team of knowledgeable automotive professionals focuses on exceeding customers’/customer expectations while treating each guest as a part of the Toyota South family. To learn more about its products and services, visit http://www.toyotasouthatlanta.com/.
Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants. Toyota directly employs over 31,000 in the U.S. and its investment here is currently valued at more than $23 billion, including sales and manufacturing operations, research and development, financial services and design.
Toyota is committed to being a good corporate citizen in the communities where it does business and believes in supporting programs with long-term sustainable results. Toyota supports numerous organizations across the country, focusing on education, the environment and safety. Since 1991, Toyota has contributed nearly $700 million to philanthropic programs in the U.S.
For more information on Toyota's commitment to improving communities nationwide, visit http://www.toyota.com/philanthropy.
About Toyota Financial Services (TFS)
Toyota Financial Services (TFS) is the finance and insurance brand for Toyota and Lexus in the U.S., offering retail auto financing and leasing through Toyota Motor Credit Corporation (TMCC) and Toyota Lease Trust and extended service contracts and other payment protection products through Toyota Motor Insurance Services (TMIS). TFS employs 3,300 associates nationwide, and has managed assets totaling more than $91 billion. It is part of a worldwide network of comprehensive financial services offered by Toyota Financial Services Corporation, a wholly-owned subsidiary of Toyota Motor Corporation.
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Southeast Toyota Distributors