The 501(c)(3) public charity will apply the grant to create keyword rich ad campaigns that will appear alongside related search results on Google. The campaigns will be targeted toward generating speaking engagements and events to broaden awareness and prevention of domestic violence, supporting abused women through a series of empowering motivational videos, and building the organization’s scholarship fund through donations and purchases of the “Butterfly of Hope” note cards.
“This year has brought extraordinary good fortune to Esperanza! A Woman’s Hope and the Google AdWords grant is a much-welcomed gift,” affirms Phyllis Walker, the organization’s founder. “This is our year to leverage social media marketing toward groups and donors aligned with our mission and goals. AdWords for Non-Profits is an ideal vehicle to accomplish this. We are delighted to be on board with the Google AdWords program and encourage other non-profits to apply so that they might benefit, as well.”
To learn more about Esperanza! A Woman’s Hope visit http://www.esperanza-awomanshope.org.
Information about Google AdWords Grants and registering with Google for Non-Profits may be found at at www.google.com/nonprofits.